Raj Kaur Horak, Freelance Design Director, FMCG Branding & Corporate Branding, UK/GER
A 3 day workshop to introduce you to the principles of packaging design for brands.
You will get an introduction to how some of the worlds most iconic brands manifest on pack. We will talk about category codes, brand personality, trends and ideas. What do you need to understand about a brand before you can design packaging for it? How can you create impact? How has pack design evolved, and which skills do you need to develop to work in this field? We will then work together on a brief to generate concepts for discussion. Time to get the sketchbooks and pencils out!
Raj Kaur Horak is a Freelance Design Director for brands and FMCG Packaging. She graduated from Central St. Martins in London with a BA(Hons) in Graphic Design and has worked in some of the top agencies across London for the last 19 years. She designed packaging solutions for Jacobs Dowue Egberts, Kenco Coffee, Phillips, Palmolive, Unilever, P&G, Tassimo, Lysol, Essity (Tempo, Zewa, Always), Aussie Shampoo, Baby Dove and others. Recently Raj moved to Germany from London, and has continued to work freelance for agencies in Amsterdam, Munich and London.
(max. 16 Participants)
Room M3.11bTuesday, 10:00 – 16:00
Wednesday, 09:00 – 16:00
Thursday, 09:00 – 16:00