← Werkwoche

Design system at scale

Marion Bruells (Visual Design Lead, IBM)

Design Systems

A design system is a living product that should be loved and constantly taken care off. Companies like Google, Apple, Microsoft, and IBM established their own Design Systems because it enables faster development and leads to one unique brand and a consistent user experience. What is needed to establish a design system for a large enterprise company like IBM? What challenges are we facing by aligning different UI patterns at a large scale? The talk focus on what makes the adoption of a design system successful and how a system can enable designers to focus on details that matter. Looking forward to see you there!


Marion is visual design lead at IBM Design. Visual concepts and languages enhance the user interface and support a delightful user experience. In her role she oversees the process of adapting the new IBM Design system, aligning the visual language and creating consistent patterns across IBM products. She works together with product teams to identify challenges, align, enable and educate them in applying and leveraging the new system. Marion is also an Enterprise Design Thinking Coach and guides teams in a collaborative environment to drive better business outcomes with a focus on human needs. Next to IBM Marion is lecturing typography for interaction designs students at HfG Schwäbisch Gmünd. Prior to IBM she worked a couple of years as designer in agencies for clients in the automotive and packaging industry.

Design system at scale
Design system at scale
Design system at scale

Room M 1.01

Tuesday, 16:00 – 16:45


→ Prof. Michael Stoll


→ IBM Design
→ IBM Design Language