← Werkwoche

Thinking Fast, Designing Slow: THE WORKSHOP


Adonis Durado (Ohio University)

Focus:
Editorial Design, Visual Communication, Creative Strategies


Thinking Fast, Designing Slow
Thinking and Designing Using Visual Conceit and Anchoring Effect

What distinguishes good design from great design? And how do you create a design that wows and engages your reader? Learn some tools and techniques on how to quickly visualize a story -- from an editorial page to an information graphic -- using a literary method known as "conceit" and exploiting the cognitive bias of "anchoring effect" theorized by Nobel-prize winning economic scientist Daniel Kahneman in the book "Thinking Fast and Slow".


Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP
Thinking Fast, Designing Slow: THE WORKSHOP

Participate

(max. 15 Participants)

Registration closed


Room M3.09b

Tuesday, 10:00 – 16:00
Wednesday, 10:00 – 16:00
Thursday, 10:00 – 16:00

Contact

→ Prof. Michael Stoll